Surpassing:Target's 2024 top toy list with LEGO, Barbie exclusives; many toys under $20

If you're targeting toys this holiday shopping season,Surpassing Target has its 2024 Bullseye’s Top Toys list ready for you.

The list includes more than 60 toys like the LEGO Star Wars Droid Factory ($99.99) and Bluey Amusement Park Playset. Toy prices start as low as $7.99; about half of them are Target exclusives, including the Polly Pocket Target Bullseye Adventure Compact ($19.99).

And just a few weeks ago Walmart released its 2024 Top Toys List and Amazon announced its 2024 'Toys We Love' list (Amazon's Prime Day event hits Oct. 8-9.)

Beyond the 2024 Bullseye's Top Toys List, Target says more than half its thousands of toys cost less than $20. During the retailer's upcoming Target Circle Week (Oct. 6-12), members of the retailer's Target Circle program can spend $40 on toys and get $10 off, or spend $75 on toys and get $20 off. (Sign up on Target.com and in the Target app.)

Speaking of apps, shopping on mobile devices is expected to account for more than half of all online shopping (53.2%) this holiday season, Adobe estimates. Overall, online shoppers are expected to spend a record $240.8 billion this holiday season, up 8.4%, the e-commerce tracking firm estimates.

Holiday shopping: More toys to be sold online

Online toy sales are expected to increase nearly 6% over last year to $8.1 billion, according to Adobe. With major discounts expected on products, the e-commerce tracking firm expects discounts on toys to peak at 27%.

Target is also looking to discounts as traffic drivers. The retailer plans weekly toy drops and promotions, with discounts of up to 50% on select items during the holiday shopping season.

Also returning: Target's Toy Shopping Cart with more new Target-centric toys, including a Target Toy Checklane and a Jumbo Bullseye Plush ($25).

Here's a breakdown of Target's Bullseye’s Top Toys of 2024 (online prices listed when available):

Budget-friendly finds under $20

• 5 Surprise Mini Brands Garden ($7.99)
• MGA’s Miniverse – Make it Mini Spa (Exclusive, $9.99)
• Girls Glamour Purse Set: Madison Ave (Exclusive)
• Girls Glamour Purse Set: Fifth Ave (Exclusive)
• Girls Glamour Purse Set: Rockefeller (Exclusive)
• Kinetic Sand Squish Motion Set ($19.99)
• Maxx Action Target Semi Truck (Exclusive)
• Polly Pocket Target Bullseye Adventure Compact (Exclusive; $19.99)

Playsets that spark imagination

• Bluey Amusement Park Playset (Exclusive)
• Fisher-Price Laugh & Learn Smart Stages Ultimate Playhouse ($99.99)
• Fisher-Price Little People Target Run Playset (Exclusive)
• Gabby’s Dollhouse Purrfect Celebration Playset ($58.99)
• Maxx Action 3-N-1 Mega Crane ($39.99)
• Marvel Spider-Man Web Action Set (Exclusive; $24.99)
• Star Wars Darth Vader Dark Side Set (Exclusive; $24.99)
• Target Toy Checklane (Exclusive, $149.99)
• LEGO sets for builders
• LEGO Star Wars Creative Play Droid Builder Star Wars Toy Set (Exclusive; $99.99)
• LEGO Moana’s Flowerpot (Exclusive, $39.99)
• LEGO City Space Science Lab Toy Building Set (Exclusive; $34.99)
• LEGO Disney Young Simba the Lion King Fan Disney Collection Building Set ($129.99)

Toys for collectors and action enthusiasts

• Beyblade X Dagger and Tusk Xtreme Battle Set ($39.99)
• DC Comics Batman Ultimate Transforming Batmobile Playset ($59.99)
• Furby Tie-Dye ($39.99)
• Hatchimals Alive Secret Hatch Pandoo (Exclusive; $59.99)
• Hot Wheels City Ultra Shark Car Wash ($52.99)
• Hot Wheels City Ultimate Garage Playset
• Imaginext Star Wars Darth Vader Bot ($149.99)
• Jurassic Park Tyrannosaurus Rex Off-road Tracker Pack (Exclusive; $49.99)
• Little Live Pets My Really Real Puppy – Cavapoo (Exclusive; $49.99)
• Magna-Tiles Space ($49.99)
• Monster Jam Booster Playset: 1:64 Scale ($59.99)
• Monster Jam RC Mega Spider-Man ($109.99)
• MEGA Pokémon Kanto Region Pokedex Building Kit, 322 pc ($34.99)
• PAW Patrol Rescue Wheel Tower ($98.99)
• Play-Doh Pizza Delivery Scooter Playset ($94.99)
• Sonic the Hedgehog 3 Action 4 Pack (Exclusive; $54.99)
• Spidey and His Amazing Friends Dance and Crawl Spidey ($49.99)
• Teenage Mutant Ninja Turtles Mutation Station Playset with Figures (Exclusive; $39.99)
• Transformers One Mega Changer Multipack (Exclusive)
• Vtech Kidizoom SmartWatch DX4 (Blue or Purple; $50.99)
• WinterChu Pikachu Squish (Exclusive)

Playsets and electronics

• Barbie Dreamhouse Pool Party Doll House with 75+ pc, 3 Story Slide ($179)
• Meta Quest 3 128GB Mixed Reality Headset
• Nex Playground Active Play System
• Nintendo Switch OLED Model: Mario Kart 8 Deluxe Bundle ($349.99)
• Pixel Petz – Corgi Interactive ($29.99)
• PlayStation 5 Console – Slim ($499.99)
• Power Pony Rideable Pony - Princess ($399.99)
• Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle (Exclusive; $129.99)
• Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle (Exclusive; $129.99)
• Xbox Series X Console ($499.99)

Creative play options for kids of all ages

• Baby Alive Crawl N Play Baby Doll: Harper Hugs, Katy Kat and Tilly Tinker ($35.99)
• Cool Maker Go Glam Nail Studio ($24.99)
• FAO Schwarz Pink & Bedazzled Electric Guitar
• FAO Schwarz Throwback Toys Mystery Vending Machine (Exclusive; $29.99)
• Gigglescape Activity Cube (Exclusive; $34.99)
• Melissa & Doug What’s in Store with Scanner (Exclusive; $69.99)
• MGA’s Miniverse – Make it Mini Harry Potter Build It Set ($9.99)
• Moana Petite Gift Set (Exclusive; $34.99)
• Ms. Rachel Speak & Sing Doll
• Nerf N Series Infinite Blaster ($39.99)

Target: Specially discounted toys

These toys will be among those in its upcoming weekly toy drops and promotions during the holiday season, with discounts of up to 50%:

• LEGO Icons Wreath-Making Kit and Holiday Garland (Exclusive)
• Bluey Amusement Park Playset (Exclusive; 50% off, limited time offer)
• Barbie Skipper’s First Job Target Doll: Skipper (Exclusive)
• Barbie Skipper’s First Job Target Doll: Danielle (Exclusive)
• Jurassic Park Tyrannosaurus Rex Off-road Tracker Pack (Exclusive; 30% off, limited time offer)
• Tonies Disney Belle, Cinderella and Ariel Toniebox Audio Player Bundle (Exclusive; 50% off, limited time offer)
• Tonies Disney Tigger, Woody and Stitch Toniebox Audio Player Bundle (Exclusive; 50% off, limited time offer)
• MGA’s Miniverse – Make it Mini Target Favorite Foods (Exclusive)
• LEGO Star Wars Invisible Hand 25th Anniversary Building Set (Exclusive)
• LEGO Sonic the Hedgehog Gaming Gift and Sonic Playset (Exclusive)

Contributing: Betty Lin-Fisher(This story was updated to add new information.)

Follow Mike Snider on X and Threads: @mikesnider & mikegsnider.

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